Best Google Analytics Plugin For WordPress: MonsterInsights

If you want to set up Google Analytics on your website, and you want a plugin that helps you to do this work as easy, as possible, then this article is for you.

With the active installation of 2million+, MonsterInsights is the best Google Analytics plugin for WordPress.

Not only ‘easy to set up’, but MonsterInsights can also help you to read Google Analytics’ metrics.

In this article, I’ll show you MonsterInsights vs. Google Analytics: What people think and what they don’t know, Why use MonsterInsights?, How to set up MonsterInsights?

MI vs. GA: What people think and what they don’t know

You might be thinking why to spend money on MonsterInsights when you can copy and paste the code on your site, right?

MonsterInsights offers many more tracking features than Google Analytics.

Google Analytics does NOT track:

  • categories, tags, or authors
  • keywords that send you the most traffic
  • clicks each affiliate link gets
  • eCommerce conversion rate
  • files people are downloading from your site

Tracking these is not easy, to do this, you need to modify your tracking code and configure them separately.

Making a mistake can mess up analytics or can break your site.

So, if you want to save your time, grow your business, want to get extra tracking features, understand your analytics reports, then MonsterInsights is best for you.

Why use MonsterInsights?

MonsterInsights allows you to easily add, customize, and manage the Google Analytics website tracking services on your WordPress site.

Reasons your websites need MonsterInsights:

1. Easily set up Google Analytics on your site-

In just a few clicks, you can connect Google Analytics on your site through MonsterInsights.

MonsterInsights gives you a well-organized startup widget that guides you step-by-step.

MonsterInsights Startup Widget

With MonsterInsights, you don’t need to worry about mistakes.

2. Advanced tracking- 

With MonsterInsights, you can track anything that can help you to increase your site traffic.

Here are some of them-

  • eCommerce Tracking: MonsterInsights is comfortable with WooCommerce and Easy Digital Download, and with a single click, you can track your sales. Also, you can see conversion rates, top-performing products, and other useful insights, that help you to boost your conversion rate.
  • Ads Tracking: You can track your Google Adsense ads.
  • File download tracking: You can track your file downloads.
  • Google AMP Tracking: It tracks your AMP pages.
  • Facebook Instant Articles Tracking:- You can track your Facebook instant articles.
  • Forms Tracking: You can track your form views and conversions.
  • Custom Dimensions: You can track the performance of authors, categories, tags, search terms, logged in users, and more to create custom dimensions.
  • EU Compliance: You can easily make your website CCPA and GDPR compliant.
  • Google Optimize: You can use Google Optimize and run A/B tests.
  • Affiliate link tracking: You can track your affiliate links.

3. Google Analytics dashboard in your WordPress admin panel-

With MonsterInsights, you can see your Google Analytics dashboard inside your WordPress admin panel.

Google Analytics dashboard inside MonsterInsights plugin

It saves you time.

4. Increase your site traffic, grow your email list

Once you’ve got an understanding of how your visitors use your site using MonsterInsights reports, you can then use the data to increase your website traffic and ranking.

With MonsterInsights, you can find your best pages, then you can create similar articles for those posts and link them internally. It can increase your website traffic.

MonsterInsightes top pages report

Also, you can put an exit-intent popup on your most exited pages to collect emails.

Exit page report MonsterInsights

5. Boost your sales conversions

With MonsterInsights, you can see the average scroll depth of your site, and with this information, you can put your Call To Action in the right place. It increases your conversions rate.

MonsterInsights Scroll depth information

And if you have an eCommerce website, then the plugin can provide insights about focusing your marketing efforts on top converting sources or promoting products that convert the best.

6. MonsterInsights reports

MonsterInsights shows you several types of reports, which are easy to understand. So let’s start with the Overview report.

a. Overview report

In the overview report, you can see the number of sessions, page views, average sessions duration, and bounce rate of your website for the selected date range.

Overview Report Quick Data

Keep scrolling down to see your New vs. Returning Visitors and Device Breakdown.

Overview Report Returning Visitors and DeviceBreakdown

Next, you can see which countries are visited your website most and which websites are referring people to your site the most.

Overview Report Top Countries and Referrals

In the end, you can see your most popular pages and posts.

MonsterInsightes top pages report

b. Publishers report

Here you can see your top landing pages, how much traffic they make, their average duration and bounce rate.

top landing pages

Keep scrolling down to see your top exit pages, top outbound links, and top affiliate links.

outbout affiliate links and custom events

If your site has a downloadable product, then MonsterInsights will automatically detect this and show your top downloadable product.

file downloads report monsterinsights

c. eCommerce report

Here you can see your eCommerce site’s statistics, such as your shop’s conversion rate, the total number of transactions, how much revenue you’ve earned, the average order value, and your top-selling products.

MonsterInsights eCommerce Report data

Also, you can see how many days it took site visitors to make a purchase from your website. This includes the number of transactions that were actually finalized.

And how many sessions it took site visitors to make a purchase and it includes the total number of transactions that were finalized.

MonsterInsights-eCommerce-Report time and sessions to purchase

d. Search Console report

You can see your Search Console reports here. The report shows the top 50 Google Search Terms your site is ranking on. For each keyword, you can see the number of clicks, impressions, CTR, and average position.

search console report in MonsterInsights

e. Dimensions report

With the custom dimension, you can track:

custom dimensions report
  • Which author’s posts generate the most traffic
  • Focus keywords you’re using and which ones are doing well in search engines
  • SEO score tracking to see which blog SEO scores are the most popular
  • Which categories on your site are clicked the most
  • Which custom post types are the most well-liked by site visitors

f. Forms report

You can track your form’s views, submissions, and conversions. And it supports other form plugins like WPForms, Gravity Forms, Formidable Forms, and more.

forms tracking monsterinsights

g. Real-time report

With Real-Time tracking, you can track how many users are active now on your site, pageviews per minute for the last 30 minutes, and more.

real time user tracking

How to set up MonsterInsights?

MonsterInsights has two versions one is free, and another is premium.

With the free version, you can’t track all things, so I highly recommended you to buy the premium version.

Click the link below to buy MonsterInsights,

Analytics Dashboard, Page Insights
eCommerce Track, Forms Track
MemberPress, WooCommerce
Affiliate Link, Outbound Link Track
File Download Track, Author Track

Follow my steps below to set up MonsterInsights in WordPress:

Step- 1. Login or Signup on Google

Go to Google Analytics and click Sign in to Analytics or Strat for free.

Google analytics sighup btn

Now login into your Google account, if you don’t have an account create an account.

Step- 2. Signup for Google Analytics

Now you need to signup for Google Analytics, to do that click the Set up for free.

Google Analytics signup

Next, enter Account name for your Google Analytics account and check all the boxes and click Next.

Google Analytics account setup

Now, select the Web option and click Continue.

Google Analytics measure types

Here you need to enter your website name, website URL, select your category and time zone, and click Create.

If you have an SSL certificate, then don’t forget to select https://.

Google Analytics poperty setup

After that, you should accept the terms and conditions and click I Accept.

Once you accept the terms and conditions, you can see the Tracking ID and the tracking code to enter on your WordPress website.

tracking id google analytics

Step- 3. Install MonsterInsights

I think you already buy MonsterInsights, so download your file from MonsterInsights and login to your WordPress dashboard, click Plugins > Add New and upload your plugin and click Install and Active.

After the plugin is Activated, the setup widget will appear.

1st. Select your category.

MonsterInsights Startup Widget

2nd. Copy your license key and paste the license key here. Once it is verified, click Connect MonsterInsights.

enter license key to connect monsterinsights with wordpress

3rd. After that, you’ll see an option to connect your Google Analytics with your MonsterInsights account. Select your account to continue authentication.

choose your google account to connect with monsterinsighs

4th. Allow permissions.

allow monsterinsights to connect with google analytics

5th. After that, you’ll need to select a profile. If you’ve multiple websites connected to your Google Analytics account, then you’ll need to choose the right website property here.

So choose your profile and click Complete Connection.

pick a profile from google analytics account

6th. Now you can see some recommended settings for Google Analytics.

mi recommended settings select

As you scroll down, you’ll see more settings.

mi recommended settings for dimension

Review and configure these recommended settings, and then click the ‘Save and Continue’ button at the end.

7th. In the next screen, you can see some recommended addons for MonsterInsights, if you want you can install those.

monsterinsights recommended addons

8th. On the Next page, you can see some recommended plugins for MonsterInsights, if you want you can install those.

mi recommended plugins

Last step. Now you have successfully set up MonsterInsights for your site and you can see a message.

finish monsterinsights setup

Now you have successfully set up MonsterInsights on your site.

Now you know why MonsterInsights is so important for your WordPress website. Without any coding knowledge, you can set up MonsterInsights on your site.

Frequently Asked Questions (FAQs)

Is MonsterInsights Worth It?

MonsterInsights is the best Google Analytics WordPress plugin out there. You get more features, tracking options, and user-friendly experience than any other WordPress Analytics plugin. This makes MonsterInsights totally worth it.

That’s it in this article if you like this article, don’t forget to comment and share. Thanks for reading.

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