Do you want to boost your conversion rate? Then, I recommend you to read this article at the end.
You are an online shopper, right? Then you might be noticing once you have opened the website where you want to buy something, they show you popups that contain coupons.
In those popups, they are asking for your email. Once you enter your email, they show you the coupon. It is also a great way to collect your email for doing email marketing.
Once they collect your email they frequently send emails to you which contain specials, promo codes, etc.
This way they generate lots of sales and revenue.
But the unfortunate truth is that most business owners are missing out on revenue because they’re not offering the right type of promotions to the right type of customer.
That’s why in this article, I will share some of the details about the types of popups, and how you can create a coupon popup for your website. So, let’s start.
How many types of popups are there?
This is the most effective way to grab your visitor’s attention and build your email list for doing email marketing.
Fullscreen Welcome Mat
Once a user lands on your website, this type of popup shows full-screen popups which help you get visitors’ attention and generate your leads. It has proven to increase conversions by as much as 80%.
Slide-in Scroll Box campaign gives you a polite and stylish way to get visitors’ attention without being too pushy and annoying. These types of popups appear at the bottom right corner of your pages as the visitors scroll down.
It sticks at the bottom or top of your pages, so your users can easily see that and take action.
Countdown popups create a sense of urgency which drives sales and conversions. It is a great way to boost your conversion rate.
With Sidebar Forms popups you can show your popups on the sidebar, which can help you to gather emails.
Inline Forms helps you to add your email collecting forms in your blog posts or page contents.
OptinMonster content locking lets you block part of your content and make it available to subscribers only, encouraging more email signups and attracting high-quality leads.
Coupon Wheel Optins
Gamification is a psychological trick that smart marketers use to instantly multiply their conversions and you also can do this by using coupon wheel popups on your site.
So, these are the 9 types of popups that can help you to boost your conversion in a crazy way.
You can choose your popup according to your website and need. Let’s move forward to the next section where I will show you how you can create a coupon popup for your website.
How to create a coupon popup
Before creating a popup, you need a tool that can help you to create your popup.
There are lots of popup building tools available, but I will suggest you go with OptinMonster. OptinMonster is the most popular optin form builder.
OptinMonster has advanced targeting features, allowing you to show coupons on specific pages, to specific visitors, at specific times, and in specific locations. And all of these features are very important for creating a successful popup.
Not only on WordPress, but OptinMonster has also worked with other CMS software like Shopify, Magento, Bigcommerce, etc.
Here are some of the features of OptinMonster:
- Beautiful Lead Capture Templates
- Multiple Form Types
- Advanced Traffic Redirection
- Analytics and Insights
- A/B Testing
- Seamless Integrations
- OnSite Retargeting
- Page-Level Targeting
You can do all of these without writing a single line of code because OptinMonster is a drag and drop optin forms builder.
OptinMonster starts with $9/month. OptinMonster also gives you a 14 days money-back guarantee.
Also, you can get access to OptinMonster University ($1,997 value) for free and a Campaign Setup ($297 value) for free of all their plans.
With OptinMonster University, you can access their library of expert courses, guides, video training, and ebooks.
And with Campaign Setup, you can design 1 Campaign with their conversion experts.
So, click the link below to buy OptinMonster and get the maximum discount possible:
Step – 1. Create your campaign
After purchasing OptinMonster, sign in with your OptinMonster account. To create your popup, click on the Create New Campaign button in your top right corner.
Next, select your campaign. There are different types of popups available, you can select one according to your needs. For this tutorial, I am going to select the Popup campaign.
Once you have selected your campaign, OptinMonster will ask you to choose a template for the campaign. OptinMonster also offers you lots of pre-made templates which can save you lots of time and effort.
All the template comes according to the selection of your campaign. You can also filter by device, goals, categories.
Here I will be going to select their ‘Coupon’ template.
Enter the name of your template and choose the website where you want to show your popup.
Let’s move forward to the next step where we will customize our popup.
Step – 2. Customize your popup
After you press Start Building, you will be redirected to this campaign builder page. Here you can customize your popup.
OptinMonster allows you to customize your popup. If you want to add a new block on your popup, simply click the +Add Blocks and then drag and drop the field you want to add from left to right.
And to make changes on any of the fields, click on that field and change whatever you want to change.
In the end, don’t forget to click the Save button to save your changes.
Step – 3. Publish Your Popup
This is our last step and in this step, we will publish our coupon popup.
Before publishing your popup, OptinMonster will ask you to choose display rules for your popup.
By default, your coupon popup will appear to visitors after they’ve been on any page of your site for 5 seconds. You can use it or change it.
To change configure your display rules, click on the Display Rules tab. You have several options for displaying your popup coupon.
If you want to show your popup only on a specific page like the shop page, you can also do that, by setting the condition to content URL path > exactly matches > shop.
You can also run multiple display rules at once. After setting up your display rules, don’t forget to save all the changes.
To publish your popup, simply save your popup and switch to the Publish tab, then toggle the status button to make it live.
Scroll down to Platform and select the platform where you want to create your website. You’ll then see instructions on how to put your campaign live on your site.
That’s it. I think you gained some insight into how to make your coupon popup campaigns.
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