Exit-Intent popups are one of the most effective popups than any other popups. Exit Intent not only works wonders for publishers but for cart abandonment as well.
With exit-intent popups, you can engage, recapture, and convert your visitors as they’re trying to leave your site forever.
In this tutorial, I will show you how to create an exit-intent popup to boost conversions.
But before that, I will show you a clear thought about what an exit-intent popup is. So let’s start.
Exit-Intent popup – what is that?
In Exit-Intent popups, uses Exit-Intent Technology which tracks and monitors your website visitors when they want to leave your site without making a purchase or other tasks that you want your users to do.
Mainly, Exit-intent popups show your users an optin form (popup) when they want to leave your website or scroll down.
Did you know that more than 70% of the visitors who leave your website will never return?
But with Exit-intent popups, you can decrease the user leaving percentage on your website. You can collect their emails and pull them back to your site through email marketing.
How to create an exit-intent popup
There are lots of tools available that can be used for creating popups. But have you heard the name OptinMonster, which is the most popular and advanced optin form builder tool.
Not only on WordPress, but OptinMonster has also worked with other CMS software like Shopify, Magento, Bigcommerce, etc.
Here are some of the features of OptinMonster:
- Beautiful Lead Capture Templates
- Multiple Form Types
- Advanced Traffic Redirection
- Analytics and Insights
- A/B Testing
- Seamless Integrations
- OnSite Retargeting
- Page-Level Targeting
You can do all of these without writing a single line of code because OptinMonster is a drag and drop optin forms builder.
OptinMonster starts with $9/month. But to use Exit-Intent technology, you need to buy their Pro or higher plan, which costs you around $29/month. OptinMonster also gives you a 14 days money-back guarantee.
Also, you can get access to OptinMonster University ($1,997 value) for free and a Campaign Setup ($297 value) for free of all their plans.
With OptinMonster University, you can access their library of expert courses, guides, video training, and ebooks.
And with Campaign Setup, you can design 1 Campaign with their conversion experts.
So let’s see how you can create your exit-intent popup.
Step- 1. Create your popup
Once you have purchased OptinMonster, login to your account and click Create New Campaign in the top right corner to create your popup.
In the next screen, you’ll need to select the Campaign Type. You are going to create a popup, so select Popup.
You can see OptinMonster also allows you to create different types of popups.
Also, read this to learn more:
- How to create a countdown timer popup
- How to create a spin to win campaigns
- How to create multi-step popups
Next, you need to choose a template for your popup or you can create one from scratch.
You can also filter your templates based on your needs.
In this tutorial, I’ll use the Basic template.
Step- 2. Customize your popup
Customizing is important and to customize your popup, click the Start Building button and you will be redirected to the customization section.
You can add new blocks (button, image, video, etc.), customize every block, change every text, and more. So, customize your popup according to your needs.
If you want to show a Thank You Message to your users after they take an action on your popup, you can do it by clicking the Success button.
Once you have done customizing your popup, the next step you need to follow is to add exit-intent technology in your popup.
Step-3. Add Exit-Intent technology
To add Exit-Intent technology on your popup, go to Display Rules at the top of your OptinMonster dashboard.
By default, the display rules are set for Time on Page, but you need to select Exit Intent.
Next, you need to select your popup visibility, you can show your popup only on desktops, only on mobiles, or and both. So, choose your popup visibility.
After that, select your Exit-Intent Sensitivity. You can choose between Low, Medium, and High.
If you want to show your popup when users scroll your site, then select Low or Medium and select High for show popup when users leave from your page.
If you want both, then first choose one of them (Low/Medium or High) and select a new condition for Exit-Intent, and select High.
By default, this campaign will appear on every page of your site. If you want to customize your display settings further, you can add a new display rule. Click +And to add a new condition and customize it.
Step- 4. Add an email service provider
Click the Integration tab next to the Display Rules tab and choose your email providers.
Here I will show you how you can integrate OptinMonster with Constant Contact.
Click Add New Integration and choose Constant Contact from the dropdown.
A new window will open where you’ll need to login into your Constant Contact account.
Next, click the Allow button to allow access to OptinMonster on your Constant Content account for sending emails on your email marketing list.
After allowing OptinMonster, the window will be closed and you’ll be back on your OptinMonster account where you’ll need to enter a unique label for your Constant Contact account and click the Connect with Constant Contact button.
Then choose an email list where you want to store your users’ email addresses.
Now you have successfully connected Constant Contact with your OptinMonster account.
Step- 5. Publish your popup
It is the last step to follow and also the easiest step. To publish your popup, simply save your popup and switch to the Publish tab, then toggle the status button to make it live. You can come back and pause it at any time.
That’s it for this tutorial. I hope it will help you a lot. If you liked it, share it with your friends and family. And don’t forget to comment in the comment section below.