How To Increase Conversions With Exit-Intent Popups

Do you want to reduce cart abandonment on your eCommerce website or generate leads for your website?, then Exit-Intent popup maybe the best for you. Exit-Intent popups can help you to increase your conversion rate.

Many websites use Exit-Intent technology on their website to collect emails for doing email marketing.

In this article, I’ll show you how you can create an Exit-Intent popup for your WordPress website. So, let’s get started:

What is Exit-Intent® Technology?

Exit-intent® technology tracks and monitors your website visitors when they want to leave your site without making a purchase or other tasks that you want your users to do.

Mainly, Exit-intent® technology shows your users an optin form (popup) when they want to leave your website or scroll down.

Did you know that more than 70% of the visitors who leave your website will never return?

But with Exit-intent® technology, you can decrease the user leaving percentage on your website. You can collect their emails and pull them back to your site through email marketing.

How to create an Exit-Intent popup that boosts your conversion rate?

To create an Exit-Intent popup, you need a lead generation software like OptinMonster. It helps to create beautiful optin forms.

You can use OptinMonster on WordPress, Shopify, Magento, Bigcommerce, and more.

Here are some of the features of OptinMonster:

Beautiful Lead Capture Templates
Multiple Form Types
Exit Intent® Technology
A/B Testing
Page-Level Targeting
Advanced Traffic Redirection
Analytics and Insights
OnSite Retargeting®
Seamless Integrations
Many more

You can do all of these without writing a single line of code because OptinMonster is a drag and drop optin forms builder.

OptinMonster starts with $9/month. But to use Exit-Intent technology, you need to buy their Pro or higher plan, which costs you around $29/month. OptinMonster also gives you 14 days money-back guarantee.

Also, you can get access to OptinMonster University ($1,997 value) for free and a Campaign Setup ($297 value) for free of all their plans.

With OptinMonster University, you can access their library of expert courses, guides, video training, and ebooks.

And with Campaign Setup, you can design 1 Campaign with their conversion experts.

Click the link below to buy OptinMonster:

Exit-Intent, Campaign Scheduling
Drag & Drop, Lightbox Popups
Multi-Step, Seamless Integrations
ManyChat, Cookie Retargeting
Timed Display Control, A/B Testing

So let’s create an Exit-Intent Popup with OptinMonster.

Step-1. Create your popup

Login to your OptinMonster account and click Create New Campaign in the top right corner to create your popup.

optinmonster create a new campaign

In the next screen, you’ll need to select the Campaign Type. You are going to create a popup, so select ‘Popup’.

optinmonster select campaign type

Next, you can choose templates (75+ premade templates) for your popup or you can create one from scratch.

OptinMonster has a filter option, so you can easily filter your templates. If you want to create your popup for the mobile view, you can also choose the mobile popups templates.

optinmonster templates

In this tutorial, I’ll use the ‘Basic’ template. You can choose your template according to your needs.

After that, enter the name of your templates and choose the websites which you want to load this champion on. And click Start Building.

optinmonster name and website field

Now you have successfully created your popup, now it’s time to customize your popup.

Step- 2. Customize your popup

After clicking Start Building you’ll be redirected to the popup customization section. Here you can customize everything you want.

You can add new blocks (button, image, video, etc.), customize every block, change every text, and more. So, customize your popup according to your needs.

If you want to show a ‘Thank You’ to your users after they take an action on your popup, you can do it by clicking the Success button.

optinmonster success page

The last step is to add Exit-Intent technology on your popup.

Step-3. Add Exit-Intent technology

To add Exit-Intent technology on your popup, go to Display Rules at the top of your OptinMonster dashboard.

optinmonster display rules

By default, the display rules are set for ‘Time on Page’, but you need to select ‘Exit Intent’.

optinmonster display rules options

Next, you need to select your popup visibility, you can show your popup only on desktops, only on mobiles and both. So, choose your popup visibility.

optinmonster choose your popup visibility exit intent

After that, select your Exit-Intent Sensitivity. You can choose between Low, Medium, and High.

If you want to show your popup when users scroll your site, then select Low or Medium and select High for show popup when users leave from your page.

If you want both, then first choose one of them (Low/Medium or High) and select a new condition for Exit-Intent and select High.

By default, this campaign will appear on every page of your site. If you want to customize your display settings further, you can add a new display rule. Click +And to add a new condition and customize it.

Next, click the Integration tab next to the Display Rules tab and choose your email providers.

In the end, don’t forget to click Save and Publish.

Also read this article to learn: How to create a Multi-Step popups on WordPress with OptinMonster.

Now you’ve successfully created your Exit-Intent popup on your WordPress website using OptinMonster.

Frequently Asked Questions (FAQs)

Can I create Exit-Intent popups specifically for mobile devices?

Yes, you can create Exit-Intent popups specifically for mobile devices. Many Lead generation software like OptinMonster offers you to create Exit-intent popups specifically for mobile devices.

If you have any questions about this article you can ask in the comment section below. And if you like this article, don’t forget to share it.

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