How To Track AdSense In Google Analytics To Maximize Your Revenue In 4 Simple Steps

Want to maximize Google AdSense revenue? Ans: Yes, obviously.

The best way to earn more money with Google AdSense is to track AdSense ads and make data-driven decisions.

But how can you track and analyze your Ads, right? You don’t need to worry about that, here I’ll show you how you can maximize Google AdSense revenue by tracking and analyzing your Ads.

Benefits of tracking Google AdSense’s ads

If you have a blog/website and want to monetize your website, then Google AdSense will be the first preference for bloggers.

But after tracking your ads you can easily increase your revenue. Here are some benefits of integrating AdSense and Analytics:

  • You can easily track your CTRs (Click-Through Rates), which shows you how many clicks your ads are receiving.
  • Find which ads are ignored by your users and replace those ads to improve your CTRs.
  • Know which placement is best for your ads and gets the most clicks.
  • Know how your site generates revenue during different times of a day and also days of a week.
  • Compare your revenue between your old users and new users.
  • Track the keywords that made users click on advertisements on your site.
  • AdSense revenue generated per page for the clicks.

Google Analytics is a great tool to track your ads, increase traffic to your website, and generate more revenue.

So let’s look at how you can connect Google AdSense ads with Google Analytics.

How to track AdSense ads using Analytics

Before getting started, you’ll need to already have Google AdSense set up on your site.

I assume that you already set up Google Analytics on your WordPress website. If not, then do that first.

Here I’ll be going to use MonsterInsights, the best Google Analytics for WordPress to track Google AdSense ads.

Read our MonsterInsights review to get more information about the plugin.

MonsterInsights comes with three pricing plans: Plus ($99/year), Pro ($199/year), Agency ($399/year).

The more you pay, the more features you get. But ads tracking features come with their Plus plan, so here you can save some money. But if you want more advanced features, then my recommendation is to go with their Agency plan.

Click the link below to buy MonsterInsights and gets the highest discount as possible:

Analytics Dashboard, Page Insights
eCommerce Track, Forms Track
MemberPress, WooCommerce
Affiliate Link, Outbound Link Track
File Download Track, Author Track

Step -1. Link AdSense with Analytics

To link your Google Adsense with your Google Analytics account, login to your Analytics account, and then click Admin at the bottom left side of your dashboard.

Admin button in analytics

Next, click AdSense Linking in your property section (second column)

AdSense linking button in Analytics

Click + New AdSense Link on the next page.

click new adsense link in analytics

After that, select the AdSense property which you want to link with your Google Analytics account and click Continue.

configure adsense link

The last thing you need to do is to select Analytics views where you want to see your AdSense data. You can select more than one Analytics view, so select your views and click Enable Link and Done.

enable link in analytics

If you do all these things correctly, your AdSense and Analytics account will be linked successfully.

Step- 2. Install and Activate MonsterInsights Ads addon

To track your ads you’ll need to install and activate the MonsterInsights Ads addon.

To do that login to your WordPress dashboard, go to Insights > Addons, and click Install under the MonsterInsights Ads addon.

install monsterinsights ads addon

If the addon doesn’t automatically activate, click the Activate button to make sure the addon is active and ready to use.

activate ads addon monsterinsights

Step- 3. Enable AdSense tracking

After linking your AdSense and Analytics properties, your next step is to set up the code you’ll need to track your AdSense sites in Analytics.

But with MonsterInsights you don’t need to set up any code on your site. You can do it by one single click.

Go to the Publisher tab in your MonsterInsights settings tab and enable  Google AdSense Tracking.

google ads tracking enable in monsterinsights

Now your ads tracking data will automatically be sent to your Google Analytics account.

Step- 4. View AdSense reports in Analytics

To view your AdSense revenue reports, login to your Analytics account and navigate to Behavior > Publisher > Overview.

You can also view other reports like your top AdSense revenue generate page, where your traffic is coming from, etc.

Note: It takes at least 24 hours for Analytics to gather data and show them in its reports, so please wait before checking your AdSense report.

How to improve your website revenue with Google AdSense’s tracking data

Here are some ideas about how you can improve your website revenue by tracking your AdSense ads:

  • Test your ads in a small section first, then sitewide.
  • Place ads on your low bounce rate pages.
  • Try different designs on your ads and test which design gets the most clicks.
  • Check your ads in different places and find the best placement for your ads.

I think this article helped you a lot, if so then share it with your friends and if you faced any problem with tracking your ads feel free to comment in the comment section below.

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