How To Track And Reduce Form Abandonment In WordPress

Do you know 68% of your website visitors are abandoning your forms? Maybe you have lots of traffic on your website, but form abandonment is one of the biggest challenges that all website owners are faced with.

Today, I will solve this big problem for you. I will show you how you can track and reduce your form abandonment in WordPress. So let’s see how you can do that.

Form Abandonment: what is it?

When users leave your website without submitting your form is called Form Abandonment.

It is not only on WordPress forms, it is happening on the WooCommerce checkout page, newsletter signup form, etc. It means it is the most important part of every conversion optimization.

Form Abandonment: why you’ll need to reduce it?

Reducing Form Abandonment helps to increase the conversion rate on your website.

If you have an eCommerce website, you may know that 77% of online shoppers abandon their product checkout page, and you miss a lot of money.

And if you reduce your abandonment rate you can easily increase your sales and generate passive income.

It will apply to all types of conversion forms like email newsletter forms, contact forms, order forms, etc.

How to track Form Abandonment in Google Analytics

If you have not advanced knowledge about Google Analytics, you cannot setup Form tracking in Analytics.

But there is an easy and popular way to setup Form tracking in Google Analytics and it is MonsterInsights.

MonsterInsights is one of the best Google Analytics plugin for WordPress. To know more about MonsterInsights, read our MonsterInsights review.

MonsterInsights has a free plan, but for tracking Form Abandonment you will need to buy their Pro or higher plan.

So, click the link below to buy MonsterInsights and get the maximum discount possible:

Analytics Dashboard, Page Insights
eCommerce Track, Forms Track
MemberPress, WooCommerce
Affiliate Link, Outbound Link Track
File Download Track, Author Track

After purchasing MonsterInsights, you need to install and activate the plugin.

Once activating it, you need to connect MonsterInsights with Google Analytics.

Please read our guide on how to install Google Analytics on WordPress using MonsterInsights.

Once you have successfully connected Google Analytics to your site, go to Insights > Addons and install and activate the Forms addon.

MonsterInsights Forms Addon

Now, MonsterInsights will automatically detect your WordPress form plugin and enable form tracking.

You can verify it by visiting the Insights > Settings page and switching to the ‘Conversions’ tab. From here, you can see your form builder listed under the ‘Enable Form Conversion Tracking’ option.

MonsterInsights conversion tracking

You have to wait a few hours for MonsterInsights to collect data as your users fill forms on your website.

Viewing Form Reports in MonsterInsights

For viewing your Form reports in MonsterInsights, simply go to Insights > Reports and click on the Forms tab.

MonsterInsights Forms Reports

You can see impressions, conversions, and conversion rates according to your forms.

Recovering Abandoned Form Entries using WPForms

Here we are going to see what is stopping users from filling out your forms.

Using WPForms, you can easily solve the problem and turn those abandoning users into customers.

WPForms is the best and most advanced form building plugin for WordPress. Read our WPForms review to know more about that.

From simple contact forms to advanced forms like multi-step forms, order forms, survey forms, file upload forms, donation forms, and more, you can easily create all of these.

WPForms comes with a Form Abandonment addon to help you recover leads from the abandoned forms.

Their Form Abandonment addon comes with their Pro or higher plan. So, click the link below to buy WPForms:

Multipage Forms, Condition Logic
Entry Management, Drag & Drop
PayPal, Stripe, Zapier, Mailchimp
Login, Registration, AWeber Form
Geolocation, Signatures, File Upload

After purchasing the plugin, install and activate it on your WordPress website.

Now, go to WPForms > Addons and install and activate the Form Abandonment Addon.

WPForms Form Abandonment Addon Install

Once you have done doing it, you are now ready to create forms that can automatically save abandoned forms.

For creating a form in WordPress using WPForms, click WPForms > Add New, enter the name of your form, and select a template. It is up to you about which types of forms you want to create.

Once you have successfully designed your form, click on the Settings tab, and select the Form Abandonment option.

WPForms Form Abandonment settings

Here you need to check the box called ‘Enable form abandonment lead capture.’ In the end, don’t forget to click Save, for saving all the changes that you have made.

Now, it’s time to add your form to your page. Simply create a new page or edit your existing page and search for WPForms in your Gutenberg editor and select your form.

From now WPForms will capture all the abandoned form entries. To view all the entries, go to WPForms and then click Entries.

WPForms Form Abandonment Entries

Users who Abandon the form, you can see their status as ‘Abandoned’, click on that entrie to view the captured data.

How to reduce Form Abandoned in WordPress

Here are some ways you can reduce your Abandoned Form:

1. Capture partial entries with WPForms

As we already discussed on WPForms’s Form Abandonment addon, where you can capture the partial entries of your abandonment form.

Partial entries mean you can collect all the information users enter in your form but didn’t click the submit button.

2. Retarget Abandoned users

After capturing the partial entries, you can retarget the users who have abandoned your form by sending them a retargeting email.

It is a very effective way to convince abandoned users to return and complete their order.

3. Improve your Form pages speed

Page speed can be one of the reasons why users abandon your forms. According to StrangeLoop, a one-second delay in page load time will drop your conversion rate by 7%.

It means page speed matters, right? So, keep your page speed as fast as possible.

The main reason why page speed is so slow because of using poor hosting companies.

If you are on a budget, my recommendation is always with HostingerA2 Hosting, which are the most popular and value for money hosting companies.

And if you have a big site, try using Kinsta or Cloudways which offers to use big cloud service providers like Google, Amazon, DigitalOcean, Vultr, etc.

Also, always use a caching plugin like WP Rocket on your WordPress site. WP Rocket is the most popular and advanced cache plugin for WordPress users.

4. Always A/B test your form

A/B testing is a great way to test your forms. You can use Google Optimize to test your forms.

Google Optimize is a free tool that helps to do A/B testing on your site. Although it is free, you will need to properly set it up on your site.

MonsterInsights has a Google Optimize Addon that helps to easily connect your site with Google Optimize. If you have not already bought MonsterInsights, click here to buy it.

5. Use Conversion Optimization software

Conversion Optimization software helps to convert website visitors into subscribers and customers.

Conversion Optimization software like OptinMonster is a great tool for doing that.

You can use their Exit-Intent popup that shows a popup when users want to leave your site.

Maybe you have an eCommerce website and you want to increase your conversion rate, then you can show a coupon code on your order page. It helps to reduce your abandoned rate.

Here are some helpful articles for using OptinMonster, it can help you to build a great conversion optin form.

That’s it in this article. I hope it will help you to learn how you can track and reduce form abandonment in WordPress.

If you have any questions about this article, you can ask in the comment section below and if you like it, don’t forget to share it with your friends and family.

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