How To Track Form Conversion In Google Analytics

If you want to find the value of your lead generation campaigns, then it is important to track form conversion.

Track form conversion, hmm🤔, but “how can I track form conversion in Google Analytics?”

That’s why in the article, I will show you how you can track your form conversion in Google Analytics.

Setting up your Google Analytics for form submission tracking can help you figure out where your form users are coming from, so you can make data-driven decisions that increase your conversion.

How to track form conversion in Google Analytics

Google Analytics is a free web analytics service, but there is a catch. For using Google Analytics, you need to set up some tracking code on your WordPress website and if you are not familiar with coding, it may be difficult sometimes.

If you have one or more forms on your site and all the forms are placed in different locations on your site, then it can be even more tedious.

That’s why we here we are going to use MonsterInsights, the best Google Analytics plugin for any WordPress website. It will automatically track all your form conversions as events without messing with code and manual goal setup.

Read my MonsterInsights review to learn more about its advanced features.

MonsterInsights comes with two versions: Free and Paid. But for using their Form Conversion addon, you need to buy their Pro or higher plan.

Their Pro plan starts from $199/year, which is a great deal if you compare the price with the features you get with it.

So, click the link below to buy MonsterInsights and get the maximum discount possible:

Analytics Dashboard, Page Insights
eCommerce Track, Forms Track
MemberPress, WooCommerce
Affiliate Link, Outbound Link Track
File Download Track, Author Track

Step-1. Install and activate MonsterInsights

After the purchase, log into your MonsterInsights account and download the plugin. It will download as a zip file.

Once you have the zip file, log into your WordPress dashboard, and navigate to Plugin > Add New. Click the Upload Plugin button at the top.

WordPress upload plugin option

Next, click on the Choose File button and choose the zip file and click Install Now.

monsterinsights install now

After you have installed the plugin, click on the Active Plugin button to activate the plugin.

activate monsterinsights plugin in WordPress

Now you have successfully installed and activated the MonsterInsights plugin. Now it’s time to activate your premium license.

To activate your MonsterInsights’ premium license, log in to your WordPress dashboard and go to Insights > Settings, and paste your license key (you will get your license key from the MonsterInsights’ website), and then click the Verify Key button.

monsterinsights enter license key

That’s about how you can activate MonsterInsights’ premium license. So, let’s jump to the next step, where we are going to install the Forms Addon.

Step- 2. Install the Forms Addon

For tracking your form conversions, you will need to install the Forms Addon, which you get from Insights > Addons, and install the addon.

monsterinsights form addon install

Once the plugin is installed, the button will change to say Activate. Go ahead and click the Activate button to make sure the addon is active and ready to use.

monsterinsights forms addon activate

Once you have done, MonsterInsights will automatically track your forms data. To view your reports, simply go to Insights > Reports > Forms.

MonsterInsights forms conversion report

For each form, you can view its impressions, conversions, and conversion rate.

If you have not created any form, please read these articles on creating different types of forms:

If you don’t know how to add Google Analytics to your site, read this article about how to add Google Analytics to your WordPress using MonsterInsights.

Step -3. Knowing the source of your form’s lead

We already set up form conversion tracking in Google Analytics using MonsterInsights. But if you want to know which source drove the most leads to your site, then you need to go to your Google Analytics account.

Once you have logged in to your Google Analytics account, click on Behavior > Events > Top Events and then you can see your forms as an event category, so click on that.

track form conversion sources in google analytics

Next, click on the Event Action button to view the number of impression and conversion.

event action track form conversion sources in google analytics

Since we want to view the source of people that have completed the form, click on conversions. And after doing it, you can see all the forms filled by your users. Click that form if you want to know its source.

Once you’ve selected a form, the next thing to do is use the secondary dimension.

You can do that by clicking on the Secondary dimension dropdown menu and then select Source / Medium.

google analytics advanced search source medium

Now it will show you all the sources from where your visitors come from who submitted your form.

form conversion source medium report in google analytics

Here you could see where your traffic comes from like they come directly on your site or someone refers them.

If you want, you can also use the advanced filter option to filter your data, like if you only see the source of your traffic from referring, simply click on the advanced button.

After, select Include > Source / Medium > Containing and then enter referral in the last field. Once you’ve entered these details, click Apply.

google analytics advanced search for source referral conversion

The filter will now only display referral sources for your completed forms.

advanced filter report for source only referral in google analytics

Now you know how you can track form conversion and also the source of your completed forms.

That’s it in this article. I hope you liked it, if so, then please share it with your friends and family, and if you face any problem, feel free to comment in the comment section below.

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