Why Lead Source Tracking Is Important And How To Use It In Google Analytics

Do you want to know where your website visitors come from, what are the behaviors of your website visitors, which is the best marketing campaign that is performing well?

Then you don’t need to worry about it. Whether you are a business owner or running your client site, it is important to know how your lead generation campaigns are performing.

And to know all of these, you need to track your lead sources.

In this article, I will be talking about lead source tracking, why it is important, and how you can use lead source tracking in Google Analytics. So, let’s start.

What is lead source tracking?

Lead source tracking is a process of figuring out from where your leads are coming, which marketing funnel the best work for you, and pursuing the proper actions to move the lead towards the following step and make the sale a success.

Why is Lead Source Tracking important?

There are many places where lead source tracking helps a lot. So let’s start one by one.

Lead source tracking helps to know your users, from where they come, which devices they use, etc. So, you can easily understand them.

You can calculate the efficiency of your campaign by tracking the lead sources.

Track those topics that your users are like the most and write content on those topics.

That being said, let’s see how you can track your lead sources on Google Analytics.

How to track lead sources on Google Analytics?

When we talk about Google Analytics, you might think setting up Google Analytics on a website required coding knowledge, right? Plus, you’ll have to be an Analytics expert to find the right report and get the data that you need for making decisions.

That’s the reason we are going to use MonsterInsights, which is the best and most popular Google Analytics plugin for WordPress.

You don’t need to worry about hiring a developer and analytics expert, you don’t need any coding knowledge.

With MonsterInsights, you can easily add Google Analytics to your site in just a few simple clicks.

MonsterInsights comes with two versions: Free and Paid. But if you want more advanced features, I will highly recommend you to go with their paid plan.

Click the link below to buy MonsterInsights and get the maximum discount possible:

Analytics Dashboard, Page Insights
eCommerce Track, Forms Track
MemberPress, WooCommerce
Affiliate Link, Outbound Link Track
File Download Track, Author Track

I have already written an article about how to install Google Analytics on your WordPress site, read that to learn more about it.

Once you have successfully installed and connected to your Google Analytics account you can track your lead source.

Let’s look at each report that you can use to track the lead sources.

Overview Report

In the overview report, you can see which device your visitors use to view your website, the top 10 countries where your users come from, and also the top 10 websites that send the most traffic to your site.

E-commerce Report

If you have an e-Commerce website then MonsterInsights will show you an e-Commerce report which helps you a lot.

From their e-Commerce report, you can see your top conversion sources.

Search Console Report

Yes, you can also see your Search Console Reports from your WordPress dashboard with MonsterInsights.

Here you will know which are the top 50 Google search terms for your website along with clicks, impressions, CTR (click-through-rate), and average position.

You can use those keywords and find new content ideas and boost your organic traffic.

Real-Time Report

Real-Time Report is a great way to know your traffic stats in real-time.

It will show you where your users are coming from in real-time, referral sources, countries, and cities that are currently on your WordPress site.

Thanks for reading this article. I hope you enjoyed it, right? If so, then don’t forget to share it with your friends and family and for any query feel free to comment in the comment section below.

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