Internal Linking For SEO: 2021, Why And How

In SEO, content is king. But nowadays, the content is not enough. Now here comes internal linking to help in your SEO.

If your post or pages are linked somewhere on the web, Google can find your pages or posts easily. It may be an internal link or an external link.

Now in this article you’ll see what is internal linking, why do you need to do internal linking, and about internal linking strategies.

What is Internal Linking?

An internal link is any link on your site that points to another page of your site (Internal linking is used for linking your own website’s posts or pages and external link is used for linking your website’s posts or pages to other websites).

Google can easily find other pages or posts on your site if you internally link them. It helps the user to find relevant posts or pages on your site and also helps to build a good site structure.

There are mainly two types of internal links one is Navigational internal link and the other is Contextual internal link.

A. Navigational internal links

Navigational links help you to build a good site structure. With navigational links, users can easily navigate one page to another page on your site.

Navigational links footer

Navigation links are your header menu links, footer menu links, sidebar links.

B. Contextual internal link

Contextual links are simply a link within the context of your website. It builds very strong linking strategies for SEO and can easily boost your website traffic.

Contextual links

Mainly, Contextual links refer to one page to its relevant pages, it may be an internal link or an external link.

Why do I do Internal Linking?

Internal linking is essential for all websites. It helps to build good site structure, increase your page, spread link juice, build page authority, help Google crawlers to find your articles.

Now see why you need to focus on your internal link build strategies.

1. Internal Linking: Crawl and Indexing

Google frequently crawls websites for indexing pages and posts. If you don’t internally link your new posts or pages, Google may be unable to find it.

Now you might be thinking, ‘why do I internally link my new post or page to old posts or pages, even Google crawlers frequently crawl websites, right?”

Google recrawls faster those pages that are already indexed or important. Then less valuable pages.

2. Internal Linking: Link juice (Link equity)

Link juice is a word that is used in SEO to mention the amount of value or authority that one backlink passes for the website it connects with.

Internal links can easily spread your link juice to other web pages of your sites.

Now you think “How” right? , When you write an article and link your relevant articles to it, the target has links to other pages, therefore spreading the link juice.

3. Internal Linking: PageRank

PageRank is one type of Google’s Algorithm that measures the importance of webpages, on giving them a score based on how many backlinks a webpage has. The score goes between 0-10.

You can check your PageRank in any free tools like checkpagerank.

If your page has high PageRank, it can further benefit its PageRank through internal linking by spreading link juice to other pages or posts that are connected. If your post or page has lots of internal links, the higher chance to increase its PageRank.

Now you might be thinking, “If I link all my pages and posts in all of my posts, it increases my PageRank, right?” No, that’s not true.

Link only those posts or pages that are relevant to your articles. If you have ten articles on your site and two articles are relevant to each other, internally link only one article to its relevant article, don’t link all of your posts.

4. Internal Linking: Anchor texts

The Anchor text is the text which you want to be visible to the users and Google crawlers.

Internal linking strategies Anchor text example

Anchor text helps search engines (like Google, Bing, etc.) and the user’s relevant contextual information about the content of the link’s destination.

If you write your Anchor text more interesting and relevant to your article, then your reader will be interested to check the article.

It helps to increase your site’s conversion rate, new users can easily discover your website, and also it increases your page view.

5. Internal Linking: Bounce rate

Bounce rate is a measurement unit that measures the percentage of users that leave your web page without taking an action (Action: click on a link, buy something, fill a form, etc.).

The bounce rate helps to increase conversion rate and also its impact on your ranking.

Again, you might be thinking, “High Bounce rate is good or low Bounce rate is Good, right?”

And the answer is low bounce rate is good.

According to a website called, the average bounce rate for the websites was 45%. The highest bounce rate was 90.2%; the low was 27.33%. A Bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average.

If you set up Google Analytics (free tool) on your website, you can see your bounce rate for specific pages and posts.

I think now you want to reduce your bounce rate, right? And to do that internal linking gives you great value.

If you internally link your relevant post or pages, your user clicks the suggested links and they go to the next article and spend time. And it helps you to reduce your bounce rate.

Internal link building strategies

To set up your internal linking strategy, you need to take several things into your website. Of course, it depends on your site and goals, but the following steps are the basis of every website.

1. Create a Good site Structure

Create a good site structure that is well organized. A clear site structure helps Google to understand your site and it is important for your SEO.

Key points to follow for building a good site structure (or building good navigational links) for internal linking,

a. Your home page should act as the main page. Here you should link to your most important pages. Don’t put lots of links in the home page, try as possible as minimal. Lots of links can confuse Google crawlers to understand and also your users.

b. Create categories for your website. Don’t create lots of categories. You can divide categories into subcategories.

c. Create a menu for your website that must contain your category pages and if you want, you can put your subcategory pages.

d. Use breadcrumb on your pages and posts. Breadcrumbs reflect your site structure.

e. Don’t forget to put your informational pages on the home page (Informational pages: about, contact, terms and service, privacy policy page, etc.). You can put those pages on your header menu bar or your footer section.

f. Add a related post section on your footer or sidebar section in your single post page.

2. Building strong contextual internal links

On top of this article, we already discussed about contextual internal links. So without wasting any time look at how you can build strong contextual links for your site.

If you have a blog or a news website, you should link your articles internally. For better understanding ‘how to internally link articles’ look at our example below,

Suppose you have created an article about ‘Best Washing Machine In 2020’ and in the past, you created some articles about ‘Washing Machines Buying Guide’, ‘Front Load vs Top Load Washing Machines’, ‘Washing Machine Inverter Technology’ etc.

You can see they are related to ‘Best Washing Machine In 2020’ because, when someone wants the best washing machine they want to know the types of the washing machine, what to do and what not to do for buying a washing machine, how they work, etc. Now, if you link these types of articles on their related types of articles, the users get great value.

Contextual links example

Not only users, but Google crawlers can also easily find your articles, and most important its helps you to increase your site’s traffic, decrease bounce rate, spread link juice.

So internally linking them in your context is a great idea. Also, link back your main pages from your related pages, for example, link ‘Best Washing Machines In 2020’ in ‘How Washing Machines Inverter Technology Works’ article.

You can use anchor text or the link text to show your articles on your blog or news websites. My recommendation is to use anchor text that matches the topic of your articles. Do not use multiple internal links with the same anchor text.

Key points to follow for contextual internal link building,

a. Add your new articles link in your old articles. And add your old articles link in your new articles.

b. Use do-follow links for internal linking.

c. If you have a page or post that already ranked on Google, then try to link your articles on such pages. It may boost your internally linked pages instantly.

So, now you know why the internal link is so important and how you can internally link your pages.

Also Read: Google Analytics and CCPA – What’s the issue?

Frequently Asked Questions (FAQs)

How important is internal linking?

Internal links connect your site pages with each other. So with internal links, Google can easily find your contents and it helps to increase your rank on google.

That it! If you like this article don’t forget to share and comments.

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